The user base grew from 1. We went from 80 to employees. Sacks expects San Francisco's Yammer to continue to thrive this year, buoyed by a trend of enterprise software becoming more user friendly.
That's because it needs to appeal to the end user - employees - now that the rise in cloud-based services allows such software to bypass IT departments, which traditionally made all software purchasing decisions. Both Yammer and Geni, which he no longer runs directly, operate on a "freemium" model, offering some services at no charge and others requiring a paid subscription.
What are they working on? How do I make a contribution? It's not just employees from tech companies who are adopting Yammer. Its Web-based service allows companies to create private social networks, where employees can privately chat, shares files and collaborate on projects. Yammer was co-founded in by Mr. Sacks, a former PayPal executive who spun the business out of Geni, a genealogy and social networking site.
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