Before streaming services toke charge, if you wanted to enjoy just one song, you had no choice than buying the whole album.
Of course, today, this has changed. At any given moment, you have the option to stream through free or paid platforms any song you like. A proper release strategy that is based on singles will keep your fans engaged throughout a more extended period compared to releasing an album at once.
Also, with releasing one single at the time, you have a bigger chance of making it into the charts. For example, 5 singles spread throughout a year is more valuable than the same songs released as an album unit. There is, however, a pitfall you MUST avoid when releasing singles and it has to do with the releasing timeframe. But more in that later. Also, the more singles you release, the bigger chance you have to get featured in playlists created by streaming services such as YouTube, Tidal, or Spotify.
PRO TIP: Since in most streaming playlists, you will see only one single per artist, releasing more than one song will make them compete with each other. Yes, you still should release albums. Regardless of the genre, this is an excellent strategy that a lot of bands and artists use. Remember that successful artists have access to a big network and incorporate successful music marketing strategies. What you need is a way to stand out and maximize your efforts without breaking the bank!
In there, I teach you how to make money from your music through effective networking and marketing strategies specially crafted for music professionals! As an artist, you want to maximize the impact of each song you put out there and get the biggest ROI possible. If you release all your tracks in one go on an album or an EP, you give the playlist editors a choice. If you stagger them as singles on separate release dates, you increase your chances of each track getting onto a playlist.
An EP offers you the chance to make more of a mark on your listeners and the press. Obviously with a single you only get a fraction of these numbers. This EP release strategy is rapidly growing in favor of labels and artists throughout the industry, combining the benefits of both approaches. The big announcement is that an EP is being released, but that it will be drip-fed to listeners over the following weeks. So you get the impact of the big reveal, the multiple stabs at getting editorial coverage through the various singles, the momentum of a sustained, consistent release schedule — and then a nice full EP at the end of it.
This is likely to make a more lasting mark on consumers than just releasing a clutch of singles sporadically. And particular with album lengths shortening in recent years, EPs are a perfect length for listeners with medium-length attention spans.
Rolling Stone. Log In. To help keep your account secure, please log-in again. You are no longer onsite at your organization. Please log in. For assistance, contact your corporate administrator. Arrow Created with Sketch. Calendar Created with Sketch. Need help? Check out our FAQs for solutions to a wide range of topics. I am releasing a full album in a few months, and would like to release 2 tracks as singles beforehand. I am distributing the with CDBaby, and they've told me that I will have to release the two tracks as singles first, and then the full album separately.
I also plan to have different cover art for the singles. CDBaby has told me that there is no way to combine the singles with the full album on Spotify, and that the only thing I can do if I don't want to have 2 versions of the same song available is to delete the singles once the full album is released.
If I do that, I will lose all my play counts and playlist inclusions. I want to know if there is a way to release the two singles and then combine them into the full album without losing my play counts and playlists inclusions. Also, will this work even if the singles have different artwork than the full album? I've read through a few posts here and here about this, but the answer isn't clear on what I need to do, and when.
If there's no solution, is there a better distributor than CDBaby that can release singles as part of a coming album? Even before I was able to do this, it still matched up within 3 or 4 days as long as you have the same audio file and track name pretty sure its case sensitive. You should be fine!
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